In partnership with Zara, Circ launched a first-of-it’s-kind fashion collection featuring materials created from waste.

As the social media strategist on the agency team, I worked closely with both Circ and Zara to create a cohesive communication strategy. The line debuted at Milan Design Week 2023, requiring ultimate real-time collaboration between all parties across multiple time zones. For me that meant a 3 a.m. alarm clock, ensuring content went live without a hitch– mission accomplished.