Social Media Strategy
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Get your brand the attention it deserves. Social media is an opportunity to showcase your brand’s personality, values, and offerings. This is a mindful and strategic approach to bringing your dream brand to life.
Whether your goal is to increase followers, engagement, awareness, or traffic, I’ll create a strategic roadmap to put you on track and keep you there.
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Discovery call
Deep-dive brand analysis
Competitive audit and insights
Channel plans with suggested posting cadence and channel optimization
Voice and tone
Visual look and feel
Content pillars and thought starters
Graphic templates (3)
Story templates (3)
Keyword and hashtag optimization
Culture, influencer, and brand partnership suggestions
Paid advertising direction
1-hour meeting for strategy walk-through and Q&A
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Those who are…
Currently posting blindly with no real plan
Ready to take their social media to the next level
Overwhelmed by social
Not seeing results
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Personal Brand Strategy
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In today’s competitive landscape, a strong personal brand can help you attract the right people and make connections that lead to new opportunities. We’ll work hand-in-hand to define a strategy and content plan that sets you up for success and confident posting.
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Discovery call
Personal brand audit
Brand vs. founder’s approach (if applicable)
Tailored examples
Channels and posting cadence
Best practices and tips
1-hour presentation and time for Q&A
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Anyone looking to leverage the power of the internet to build trust and credibility, attract opportunities, and establish visibility. Think…entrepreneurs, founders, professionals, artists, and more.
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Social Media Bootcamp
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Looking to dive deep into the world of social media? The internet and social can be an information overload.
I’ve spent a decade working in social media space, and now I want to set you up for success.
First, I’ll build a social media strategy for your brand. Then, I’ll show you the ropes, diving deep into best practices through training sessions.
At the end of our time together, you’ll have a month of content, plus the skills and confidence to manage your social media.
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Everything under ‘Social Media Strategy’ plus:
Three (3) hour-long training sessions tailored to your needs
2-hour content creation session
8 finished edited reels
Content calendar for your first month of posting
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Anyone who’s driven to take their social media to the next level.
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On-Site Content Capture
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High-quality coverage to ensure every moment is captured while you stay present.
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Strategic planning session
Content ideation
On-site filming
Package starts at five (5) edited short-form videos for reels, tiktoks, or YT shorts
A collection of unedited video clips for future content
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Behind-the-scenes
Concerts
Fashion shows
Grand openings
Launch parties
Weddings
Product launches
Fundraisers
Parties
Work events
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Batch Content Creation
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A month’s worth of engaging content captured in a single shoot day with full service support.
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Strategic planning session
Content ideation
Filming and photographing
Editing
15-20 high-quality and ready-to-post assets
A collection of unedited video clips for future content
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Those looking to bolster their content library. Content capture is available both
On-site: located in Raleigh and available to travel.
Remote: ship me your products and I’ll handle the rest!
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Q: What do you mean by social-first?
A: Too often, photos and videos are captured with other platforms in mind; web, e-commerce, print, paid advertising, you name it.
My approach puts social at the top of the list instead of being an afterthought.
Before anything is captured, I plan through the lens of your primary platforms to ensure we create scroll-stopping content that will engage your target audience.
1:1 Consulting Session
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A personalized, 1:1 video or phone call to provide tailored guidance and help you navigate your unique social, marketing, brand, or campaign challenges.
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Consulting sessions can be booked by the hour. I will do any necessary pre-planning, and you’ll have my undivided attention for the duration of the call.
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Business owners seeking expert support, fresh ideas, and professional input.
Aspiring marketers looking for career guidance
Brands in need of marketing direction without ongoing management
And more!
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Campaign Consultation
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Comprehensive campaign consultation for product launches, partnership announcements, promotions, and more.
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Customized packages can consist of:
Task management
Content creation
Channel strategy
Strategy consulting
Influencer management
And all the essentials for a successful campaign
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Brands and individuals seeking an extra hand in campaign support.
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Social Media Audit
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A comprehensive review of your social media presence. I’ll provide expert insights for growth, identify strengths, weaknesses, areas for improvement, and opportunities. Ultimately, helping you to optimize your social media strategy.
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A deep-dive analysis of your account
Expert insights, suggestions and best practices
1-hour presentation and time for Q&A
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Brands and individuals seeking an extra hand in campaign support.
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No worries! Let’s chat. I’ll put together a custom package based on your hopes, dreams, needs, and wishes.
Start by filling out a form.
