World Class Clothing 🍑
Strategy, content direction and creation, social media management
Social-First Campaign Content
For the Worldclass Campaign shoot, I was asked to join the production team and capture social-first content. This ranged from behind-the-scenes of the day (ninja mode: on) to capturing quick bits in between takes.
I would recommend this addition to any brand investing in photo or video production. With the amount of content needed these days for social, it is invaluable to have someone who:
a) has a social media mindset
b) knows set etiquette and how to behave accordingly
c) is there in a dedicated role of shooting content for social
At the end of the one-day production, I had captured hundreds of shots on my iPhone. Later, I was able to turn those into dozens of content pieces for the client.
Here is a sampling:
Social Media Management & Content Creation
Collaborators: Emily Watson (Creative Director) and Jen Matthews (Design Director)
