Bridgestone Motorcycle Tires 🛞
Research, Strategy, Social, Influencer Management, Ambassador Program, Community Management
Social Strategy
When Bridgestone Motorcycle Tires came to us, they wanted to get people talking, increase brand awareness and grow their following. Once we started looking at the competitor landscape it became abundantly clear the whole category was a total sea of sameness. There was a formula that all looked, sounded, and felt the same.
Our strategic approach was to have personality and boldly embrace it – in voice, tone, action and, energy. In order to attract the right type of rider, we needed to create the culture that we wanted to own. We did this by “curating the cool” – sharing a variety of content that looked, felt, and acted different than the competition, making us a destination for everything cool in the category.
Sizzle reel created by Bob Ranew.
Results
In two years of managing Bridgestone’s social media channels we saw…
Over 225% increase in audience
Over 1000% increase in engagements
Over 7000% increase in impressions
Over 31,300% increase in video views
Community Management
Another pillar of Bridgestone’s success on social was community management. Through proactive, participatory, and responsive engagement we built a strong and passionate community. This not only grew the audience but consistently increased brand mentions MoM.
Influencer Partnerships
We used influencers and ambassadors to build momentum and create buzz. Each partnership was treated and managed uniquely to best serve all parties.
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Aaron Colton
Over 4 million social followers.
Red Bull professional freestyle rider and custom bike builder.
Long-term influencer partnership.
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WLF Enduro
Over 200k total social followers
A global community of riders. Customizes bikes and equipment.
Long-term influencer partnership.
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Café Racers of Instagram
Over 1.5 Million total social followers
Curated page sharing café racer content and inspiration to a global community.
Formed a year-long sponsorship.
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Parker Pitman
Over 35K total social followers
Authentic Supermoto rider, content creator and bike builder.
Partnered with on a contract basis.
