Gaia Herbs 🌿

Research, Strategy, Social, Celebrity Partnership, Community Management

Social Strategy

Not all supplements are created equal. In an exploding (and unregulated) market, Gaia needed to prove to customers that they do things differently. Through market, audience and competitor research, I developed a social strategy, working with creative and brand leads to unleash a new look, feel, tone, and voice.

Fresh content pillars = premium and compelling content building awareness, increasing engagement, and driving interest of products

Within the first 30 days, we increased average organic impressions across all primary platforms.

Before:

After:

Gaia Herbs x Gisele Bündchen

Enter the chat: Brazilian supermodel, Gisele Bündchen. This isn’t just another celebrity endorsement. Gisele had been a long-time customer of Gaia Herbs, making the collaboration a natural fit.

We positioned Gisele as a Wellness Guru. Someone on a continual journey of growth and health, bringing wellness, insights, advice and lived experience, with Gaia Herbs products at the heart of it all.